In the tissue industry, TAD is the acronym for Through Air Drying. The TAD process is used to dry tissue and towel products efficiently while also maintaining softer, bulkier, and more absorbent properties.TAD technology removes water during production by pulling high temperature air through the sheet. By using air, paper manufacturers are able to maintain the fiber thickness and provide up to twice the bulk and absorption capacity for the same basis weight. TAD only uses virgin fibers providing a premium, softer product. With an emboss formed during the process, TAD provides users with a product ideal for cleaning spills, wiping down surfaces and hand drying.